|NeoBY is a collection with meaning. The ornaments here are adapted to the values and codes of youth. Ethno-minimalism style has become a way to combine Belarusian traditions and modern forms. The decision in the spirit of the third millennium fits the Belarusian cultural code into the context of the world community. It is simple and modern, but only we have it. The collection is reminiscent of the life of the digital generation, but carries symbolism with a long history. It was created for bright people who are ready to loudly declare themselves.